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Choose Plastic Negative with JOYÀ
Everyday Joy with the Planet’s Most Powerful Botanicals
Removing 1lb of plastic waste from nature for every product purchase.
That is our Plastic Negative promise.
As a brand founded to help people feel and live their best, doing our part to protect and better our communal home is not only our responsibility, but a key priority. We’re thrilled to partner with rePurpose Global to achieve a Negative Plastic Footprint and to further this shared goal.
How It Works
1. Measure
With every purchase of its products, JOYÀ will take out 1lb of low-value plastic that is otherwise bound for oceans and landfills.
2. Compensate
Low-value plastic is collected, processed, and reused by CarPe - a social enterprise in India that employs and empowers waste pickers to tackle plastic waste.
3. Reduce
JOYÀ will work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business model for their company.
Project Anant Pranay
Aurangabad, India
270
Tons of Plastic Waste Diverted
From Oceans and Landfills
2200
Marginalized community members impacted
650
Tons of CO2e Emissions Avoided
Because joy should come with a clean conscience.
JOYÀ's Sustainability Journey
Sustainable Sourcing
The health of the environment directly impacts our well-being. That is why crafting nourishing, health-promoting products is only a part of JOYÀ’s focus as a wellness brand. JOYÀ is committed to sourcing from responsible growers and producers worldwide and to minimizing waste by creating reusable and compostable packaging solutions that are truly sustainable.
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An Ongoing Journey
JOYÀ believes that businesses can and should have a positive impact on communities, and strives to be a leader in sustainability. They are proud to be certified Plastic Negative and enabling the removal of ocean-bound plastic is just one step in their long-term commitment to support wellness for people and the planet.
The Plastic Negative Shift
From its packaging to its shipping materials, JOYÀ is committed to sustainability. To take this commitment one step further, JOYÀ has partnered with rePurpose Global. Through this partnership, JOYÀ is empowering waste workers to fight plastic pollution in their communities and providing all its products at a net negative plastic footprint.
About rePurpose Global
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.
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Our planet is imbalanced and we are witnessing its effects. Here’s a timeline tracing the trajectory of climate change through the 2010s.
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